ANDIRON
THE ASK
While building his fourth restaurant, Houston restauranteur Michael Sambrooks tapped us in to name his new Spanish steakhouse and create its brand identity.
THE ANSWER
We let the food and ambiance of Andiron speak for itself. I kept the verbal identity simple, emphasizing the elegance of the space and the global grilling techniques that foodies would find there.
THE IMPACT
In just a short time, Andiron has made its mark on Houston. It’s been featured in Forbes and Eater, and earned a loyal following within a crowed steakhouse market.
We built Andiron's website from scratch, bringing it to life by leveraging the verbal identity and new branding.
Partners
Branding Agency: Principle
CDs: Carissa Hempton, Elizabeth Kelley, Erin O’Connor
Photographer: Julie Soefer