WORK

As a Senior Copywriter with 11+ years of experience, I bring brands to life with teams and turns of phrases that’ll make you look twice twice. Here are some now.

APPLE
Back-to-School campaign, 2025

(Tech)

APPLE
Lunar New Year campaign, 2024

(Tech)

A young woman with red hair wearing a black leather jacket and green scarf sitting at a wooden desk with an older man with glasses, beard, wearing a yellow jacket and graphic t-shirt, both smiling. The desk has a stack of magazines, a donut, a pen, and headphones, with posters on the wall behind them.

LYFT
Film

(Tech)

An illustration for Lyft's Summer Travel Campaign showing a person standing outside a house, holding a phone and a suitcase, with a white car parked nearby.

LYFT
Summer travel campaign

(Tech)

Logo for Yuga Labs' game, Legends of the Mara, featuring a falling comet with beams of light, set against a dark, mystical background.

YUGA LABS
Game launch

(Tech/Web3)

Chef cooks on a commercial grill with flames, using tongs to handle meat in a professional kitchen.

SOUTHERN SMOKE
Verbal identity

(Food & Drink)

Plated dish with leafy greens, a yellow sauce, and a runny egg yolk in the center, on a white ceramic plate with a decorative rim, placed on a dark textured surface.

ANDIRON
Verbal identity

(Food & Drink)

Goode Company billboard with a pecan pie and the text "Piece on Earth" next to an image of a pecan pie with a piece missing.

GOODE COMPANY
Holiday campaign

(Food & Drink)

Person holding a dog's paw over green grass.

PEACE LOVE DOGS
Verbal identity

(Pets)

Verbal identity sample for Farmhouse Delivery. A textured dark brown background with the quote "Everything goes and grows together" in bold white text, with a small note above stating "Even beets."

FARMHOUSE DELIVERY
Verbal identity

(Food & Drink)

A brown glass bottle of Shiner Ruby Redbird grapefruit beer with a bright yellow label featuring a red grapefruit slice and green leaves, set against a blurred background of green foliage and yellow object.

SHINER BEER
Print & packaging

(CPG)

A woman holding a card with the text "Buy a cup of coffee for a stranger," and an illustration of a coffee cup.

FROST BANK
Film & radio

(Financial)

Two hands, one light-skinned and one dark-skinned, holding a bag of SkinnyPop popcorn against a teal background.

SKINNY POP
Social

(CPG)