FARMHOUSE DELIVERY
THE ASK
Farmhouse works with Texas farmers and ranchers to bring locally grown fare to nearby neighbors. But with bigger names like HelloFresh moving into their market, they looked to update their brand.
THE ANSWER
After digging into Farmhouse’s brand and business, I saw an opportunity: by organizing and simplifying their offerings, we could create a better customer experience—and strengthen their brand story.
THE IMPACT
Armed with a new visual and verbal identity, Farmhouse finally had the tools to reach a larger audience and articulate all the ways they help people and our planet.
The new brand tagline was written to not only reflect Farmhouse’s ethos, but to speak to their various audiences—their customers, partners, and employees—and remain flexible in meaning. (i.e. responsibly raise cattle, buy local produce, cook with those you love, compost where possible, etc.)
Partners
Branding Agency: Principle
CDs: Erin O’Connor, Elizabeth Kelley
Designers: Drake Preston, Katherine Aclin