GOODE HOLIDAY
THE ASK
During the 2020 pandemic, nobody knew what to do for Thanksgiving. Luckily, Goode Company did. Our task was to tempt Houstonians with a Goode Company feast (even if folks couldn’t gather round).
THE ANSWER
Through mouthwatering photography and quippy copy, we showed Houstonians how to savor the season once more. The executions spanned OOH, web, email, digital ads, print, and signage.
THE IMPACT
By bringing equal parts warmth and wit to the table, we were able to put Goode Company at the top of everyone’s invite list—and remind our fellow Texans that there was still plenty to celebrate.
Partners
Branding Agency: Principle
CD: Erin O’Connor
Designers: Ceci Castellanos, Katherine Aclin
Photographer: Jody Horton