LYFT REAL STORIES
THE ASK
Most people use Lyft for rideshare. Lyft Business partners use Lyft to help their customers get home. We were tasked with showing how.
THE ANSWER
To underscore the ease of Lyft Business, we turned a record shop’s real story into an organic campaign and brought it to life by way of a :60 and microsite.
THE IMPACT
The Lyft sales team fell in love with the film, emphasizing that showing rather than telling real customer stories has elevated how they pitch Lyft Business.
If you’re filming in a record shop, you show records. The thing is, we didn’t have the rights to film any of the records. So we made our own album artwork and posters. I named the bands and albums. The Lyft design crew did the rest.
We directed folks from the :60 to the microsite, where the entire case study lives.
Partners
CDs: Alex Solarte, Claire Hartinger
Senior Designer: Giselle Matz
Producer: Ellen Black
Production Company: Even Odd