LYFT SUMMER CAMPAIGN
THE ASK
Airport travel can be stressful, so Lyft created a suite of new tools for summer vacation. They just needed to let everyone know.
THE ANSWER
Centered around digital assets (film, microsite, email, in-app messaging), we created a campaign showing that the Lyft app has everything needed for simple summer travel. Sunscreen not included.
THE IMPACT
Travelers and media outlets took notice. The campaign garnered 110+ press placements and 18+ broadcast segments in outlets like CBS, CNBC, CNN, Fortune, and Men’s Journal.
Partners
CDs: Alex Solarte, Claire Hartinger
Designer: Goldie Cai