PEACE LOVE DOGS
THE ASK
After more than a decade of training canine companions, Peace Love Dogs (PLD) wanted to update and elevate their brand in time for the opening of their new Houston location.
THE ANSWER
We rebranded PLD from tip to tail, emphasizing their joyful expertise—and organizing their offerings. I wrote the verbal identity and new site, PLD’s main touchpoint.
THE IMPACT
For the first time, the facility’s warmth and professionalism were reflected equally across their brand. Families could easily search for and find the perfect class for their dog, making it even easier to choose PLD.
An extension of their new brand identity, PLD’s site became a simple, welcoming way for families to navigate an array of training, grooming, and boarding options.
Partners
Branding Agency: Principle
CDs: Carissa Hempton, Elizabeth Kelley, Erin O’Connor
Graphic Designer: Katherine Aclin
Photographer: Julie Soefer