SHINER BEER
THE ASK
Born in 1909 in Shiner, Texas and brewed there ever since, the eponymous beer brand looked to us to keep creative assets as light as their beer.
THE ANSWER
I’m a resident Austinite. So I channeled the vibes of Texas Hill Country, tailgates, and a damn good time to concept and write Shiner’s print and packaging pieces.
THE IMPACT
Over five years later, you can still wet your whistle with the beers I wrote packaging for. We even won two ADDYs for our work. Cheers.
Partners
Agency: McGarrah Jessee
CD: Chris Barnard
Designers: DJ Sherman, Howard Shows